
This film celebrates Noordung’s design ethos—precision, elegance, and forward motion. The narrative travels from tactile product details to dynamic, stylised environments, using AI where it adds impact while keeping the edit grounded in real-world craft.
Role: Edit · Motion Design · Finishing
AI Use: Selected shots & effects via Kling; AI voice-over for consistent tone and pace
AI Use: Selected shots & effects via Kling; AI voice-over for consistent tone and pace
Client: Noordung
Production: WaveStudio
Production: WaveStudio
AI Components (What’s AI vs. traditional)
AI-Generated Shots & FX (Kling):
Detailed shot of the product.
Stylised interludes to bridge locations and emphasise “future mobility.”
AI Voice-Over:
Script lines delivered via AI synthesis for a precise, contemporary tone.
Traditional Craft:
Shot selection, edit, timing, product coverage, colour balance, and finishing handled manually to maintain a cohesive, premium look.
What this project shows
Practical AI in a real workflow: AI is used surgically—to unlock visuals that would be expensive or time-consuming in full CG.
Consistency: Prompt iteration + editorial control keep the look unified across AI and non-AI shots.
Speed to polish: AI VO accelerates exploration of tone and timing while retaining production quality.






Pipeline & Tools
Edit & Timing — Assembled hero angles; locked pacing around musical phrasing and VO cues.
AI Generation (Kling) — Produced select hero product shots and stylised inserts; iterated prompts for continuity in lighting/camera language.
Compositing & Integration — Blended AI outputs with live-action/product shots; refined edges and motion continuity.
Voice-Over (AI) — Generated, then tuned cadence and EQ to match the brand feel.
Finishing — Cleanup, subtle sharpening, grain, and final colour pass.
